BEAUTIFY
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Summer Essentials
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Looking for the PERFECT products for Summer?
Summer is here and it's time for cute dresses, barbecues, rooftop drinking and the beach! Summer is also the best time to shop and we have selected the essentials you need to make this Summer unforgettable! ...More... |
Unveiling Radiance: La Roche-Posay Introduces Two New Products
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In the ever-evolving landscape of skincare, La Roche-Posay continues to raise the bar with its innovative solutions tailored to address a myriad of skin concerns. The latest additions to their arsenal, the Mela B3 Dark Spot Serum and Mela B3 UV Daily Moisturizer SPF 30, showcase the brand's commitment to delivering effective, science-backed formulations for radiant, healthy-looking skin...More... |
Unlocking the Secrets of Hair Loss with Roots By Genetic Arts
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Hair loss is a common concern that affects millions of people worldwide. Whether it's due to genetics, lifestyle factors, or other causes, understanding the root causes of hair loss can be the first step toward effective management and prevention. Roots By Genetic Arts is changing the game on hair loss prevention by providing an innovative solution that delves into your genetic makeup to provide insights into your hair health...More... |
Illuminate Your Senses with Bath & Body Works
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In the world of fragrances, Bath and Body Works has been a name synonymous with quality, innovation, and the art of capturing the essence of everyday moments. Their commitment to creating scents that speak to the soul has made them a beloved brand for millions. Among their impressive lineup, one fragrance has been making waves and captivating hearts, their newly launched Luminous Eau de Parfum...More... |
Initio Parfums Privés: A Tranquil Celebration and a Glimpse into the Future
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As the warmth of summer gracefully fades away, Initio Parfums Privés recently marked its transition in a stunning event at the enchanting Gitano Island on September, 7, 2023. Here, amidst the lush tropical foliage with the breathtaking backdrop of downtown Manhattan, they celebrated not only the timeless allure of the Hedonist Collection but also eagerly embraced the beckoning of the upcoming festive season......More.. |
Isdin Launches a New Product
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Isdin has just launched a new product at the Allure Store in NYC. We had the pleasure of trying their new Essential Cleansing Oil, formulated with 85 percent natural ingredients. The bottle is made with 50 percent recycled plastic, highlighting Isdin's dedication to protecting the environment. The main ingredients are extra virgin olive oil, sunflower oil, and clary sage. These ingredients are known for their health benefits as well as make for...More... |
The Makeup Show NYC 2021: A Unique Beauty Experience
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The Makeup Show NYC made it’s way back to NYC for the first time since 2019! The convention had over 2,000 vaccinated attendees (which we love to see), over 60 brands, educational opportunities, demos, seminars, and more! Taking place at the Metropolitan Pavilion on November 7th and 8th, 2021. The Makeup Show gave professionals a place to buy products as well as network and learn new techniques.
The main convention floor had six separate stages with back to back programming. The Danessa Myricks international stage featured artists such as Marika D’Auteuil and Yvonne MacInnis from Canada, Pepe Gutierrez from Mexico, and Michela Wariebi from Liberia. It was incredible to see these artists showcase their abilities all in one place. Viewers were amazed as show-stopping looks were created right in front of their eyes...More... |
16 Uniquely Designed Fragrances You Have to SEE!
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Fragrance is part of our daily lives. We wear fragrances to smell good and feel good. Wearing fragrances can even help to attract potential paramours! Another thing we often do with fragrances is give them as gifts. Here we have curated a list of some of the most uniquely designed fragrance bottles on the market today that are very giftable for both men and women...More... |
CEW Announces Finalists for the 2021 Beauty Creators Awards
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On July 16, 2021 Cosmetic Executive Women (CEW) announced the finalists for the 2021 Beauty Creators Awards, formally the CEW Beauty Awards. Hosted by actor, author, and entrepreneur, Brooke Shields, the awards recognize the most creative and innovative products of the year as voted on by industry leaders and CEW Ambassadors, through August 8, with winners announced on November 3. Finalists from the 29 categories were selected from more than 1,300 entries, represented by over 600 brands. The event also featured some of the most talked-about trends, networking sessions, engaging panels with industry leaders and media editors, a virtual gift bag, raffles and more...More...
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Leandro Limited: A Luxurious New Hair Tool Collection
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Brands Babylisspro and Conair have collaborated to bring a new collection of professional and luxurious hair tools and accessories called Leandro Limited. The avant garde designs are as functional as they are aesthetically pleasing. We had the pleasure of attending the launch event and seeing all of the new products from the collection...More... |
Tarte Cosmetics: Natural, Affordable and Perfect for Holiday!
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Tarte Cosmetics started with a dream of making high end yet natural and affordable products. They have now become a leading brand in the beauty industry! They offer cruelty free vegan products that aren’t filled with toxic chemicals. Since the holidays are right around the corner, Tarte has several new arrivals and seasonal gift sets that we are sure you’ll love. Tarte is known for their Shape Tape Concealer. They are the top concealer brand in the US, selling one every three seconds. We got a sneak peak of the Shape Tape Glow Wand, which is for brightening, concealing, and an all over glow. When it comes out, we are confident it will become an immediate classic...More... |
IPSY Live: A Beauty Lover's Dream!
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IPSY Live took over New York City from October 11-13th with their 10th Annual Beauty Convention. IPSY is mostly known for their monthly makeup subscriber service. IPSY Live convention, once known as Generation Beauty, is a place for beauty gurus, influencers, and makeup lovers to come together to network, learn about new beauty products and to meet their favorite creators in person.
This year there were two floors filled with beauty brands that were showcasing their latest products, giving away samples and selling some of their most popular products. IPSY Live had many interactive stations where attendees could win prizes, build their own glam bags, embroider IPSY themed merchandise and much more! Attendees also had the option of attending educational panels with celebrities like Loren Grey and Patrick Starr...More... |
Change Your Hair from Spooky to Spectacular with hairdo!
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Halloween is around the corner and hairdo is ready with the perfect wigs to match any costume. From realistic wigs to bright out-there colors, hairdo has you covered this SPOOKY season! Realistic colors like “Sugared and Pearl” and “Poise and Berry” are perfect for everyday wear! They are also a must have if you are dressing as your favorite redhead or blonde...More... |
What is Clean Beauty?
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The saying goes, if you wouldn’t eat it, you shouldn't put it on your face. This phrase has become very popular in the beauty community because products often carry harsh chemicals and toxins that should not be put on the skin. Since the skin is our largest organ, what is put on it goes straight into the blood stream. It is more direct than ingesting, since it doesn't have any other organs to break the chemicals down. The United States isn’t as strict as other countries when it comes to what is put in beauty products, so consumers are spearheading the clean beauty revolution.
The Detox Market held a panel on clean beauty to discuss the industry and answer burning questions about what clean beauty is and the process behind it. Panelists were all working on clean beauty before it became a current trend and know the ins and outs...More... |
The Detox Market Celebrates One Year of Green Beauty!
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Celebrating it’s very first anniversary, boutique green beauty retailer “The Detox Market” hosted Odacite's Valerie Grandury, Maya Chia's Susanne Norwitz, and Rahua's Fabian Lliguin in it’s beautiful second floor event space. The panel was moderated by Detox Market founder, Romain Gaillard. Each of these clean beauty founders brought a unique perspective to the discussion around non-toxic beauty, and why it’s so important for our health...More... |
LATHER: Celebrating 20 Years of Wellness
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Celebrating its 20th anniversary, founder Emilie Hoyt of natural wellness brand Lather has just launched a new scrub to mark the occasion. Emilie founded Lather after suffering severe migraines from an early age, and learning that synthetic perfumes and artificial ingredients in skincare and shampoos were largely to blame. Even more discouraging for her was the realization that most all beauty and wellness products contain synthetic fragrance – where were the products that she could actually use to heal? Motivated to live a happier and healthier life, Emilie decided to create her own line of wellness products. Lather’s products are not tested on animals, are 99% vegan (outside of its Honey Moisture Mask and Brightening Mask with glycolic acid)...More...
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Top 15 Products from the 2019 Indie Beauty Expo!
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Indie Beauty Expo (IBE) returned to New York City last week to share over 230 of the latest up and coming beauty brands such as LaFlore, Knours, Good Science Beauty and more with influencers, media and buyers (unlike last year, which was open to consumers as well). IBE provides market-ready indie brands the chance to showcase their products to audiences in New York, Los Angeles, Dallas, and most recently London and Berlin. Attendees experienced mini makeovers, hair trials and loads of skincare samples and makeup swabs! This event was not limited to skincare and beauty brands, though - supplement (e.g. Tonic), oral care (e.g. Terra & Co.) and fragrance (e.g. Tokyo Milk) brands were also present throughout the event. Clean, natural ingredients and CBD were definitely themes throughout all skincare...More...
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Top 20+ Summer Essentials for 2019!
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Looking to get away to a tropical paradise or enjoy the Summer exploring your city? Whatever you decide to do this Summer, we have selected a few items that will help you look your best, feel your best and help with all your Summer adventures! ...More... |
Get Healthy Hair with HairMax
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Are you sick of thinning drab hair? Do you want healthy voluminous hair? If you answered "yes" to either question you are not alone, according to the American Hair Loss Association 85 percent of men and 40 percent of women will experience visible hair loss by the age of 50. It is normal to shed about 100 hairs per day- anything more can be a cause for concern.
In lieu of National Hair Loss Awareness Month, we decided to test out the latest in preventative hair loss products by HairMax. As a pioneer of at-home laser hair regrowth technology, HairMax has helped thousands of hair loss sufferers around the world. HairMax not only specializes in laser hair devices...More... |
CEW 2019: A Beauty Lover's Dream!
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Celebrating their 65th Anniversary and 25th Anniversary of the Beauty Awards Program, Cosmetic Executive Women (CEW) kicked off their annual Product Demo on February 28, 2019 in New York City. Over 3000 Beauty Addicts and CEW Insiders flocked to the Metropolitan Pavilion to learn about and experience the latest pioneering beauty products. There were over 800 products from 400 different brands...More... |
it Cosmetics Launches Four New Products for Spring!
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Last night it Cosmetics held a fabulous event in New York City to showcase four new products that are launching for Spring 2019. it Cosmetics Founder, Jamie Kern Lima gave a very moving speech during the event to the audience of Editors, Bloggers and Influencers. She expressed that she had faced numerous challenges while getting this brand to market and her whole reason for starting this company was to help woman everywhere build their confidence with products that make a difference...More... |
Get Red Carpet Looks in an INSTANT!
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Everyone dreams of looking like a celebrity. All your favorite celebrities always look fabulous when walking down the Red Carpet at the Oscars or Grammys with their long ponytails, sleek bangs and soft waves. You can easily re-create these Red Carpet looks in seconds with our tips...More... |
Indie Beauty Expo: A Beauty Lover's Haven
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Since 2015 Indie Beauty Expo (IBE) has provided a platform to support market -ready indie brands in New York, Los Angeles and Dallas. On August 22nd 2018 in New York City, IBE opened its doors to hundreds of influencers, buyers, media and consumers to explore and experience over 240 indie beauty brands! Attendees experienced facials, make-up application...More... |
IT Cosmetics Launches new CC+ Cream
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Leading cosmetics brand IT Cosmetics has just launched a cream that does it all! The IT CC+ Oil-Free Matte Full Coverage Cream with SPF 40 delivers color-correcting full coverage, anti-aging skincare and SPF 40 broad-spectrum physical sunscreen—all with a poreless, natural-looking matte finish that lasts...More... |
$ave Big at the Nordstrom Anniversary Sale!
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All your favorite beauty brands on SALE in one store - sounds too good to be true right? Your shopping dreams are becoming a reality at the Nordstrom 2018 Anniversary Sale!!
The sale features limited-edition “Beauty Exclusives” at incredible values available just for the sale, you won’t want to miss the chance to scoop up your favorite brands, including Charlotte Tilbury, Diptyque, La Mer, Le Labo, MAC, Jo Malone and more! With over 450 exclusives from top brands, this is the perfect opportunity to stock up on everything you need to achieve your favorite beauty looks! The 2018 Anniversary Sale runs now through August 5th...More... |
The Fragrance Foundation Announces the 2018 Finalists
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Hundreds of executives from the top fragrance brands gathered on April 6, 2018 in New York City for the annual Fragrance Foundation Awards 2018 Finalists’ Luncheon. During the course of the luncheon the top five finalists for the winners in Editorial Excellence, Social Media Campaign, and 360-Degree Media Campaign were unveiled
Ann Gottlieb, celebrated perfume strategist and founder of Ann Gottlieb Associates, was announced as the 2018 Hall of Fame Honoree. Ms. Gottlieb is widely recognized in the fragrance industry for her masterful ability to translate brands and personalities into fragrances that are both captivating and enduring...More... |
Panasonic Takes Trimming to the Next Level
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Panasonic Consumer Electronics Company which is a leader in men's electric shaver and trimmer technology, recently announced that they are the "Official Shavers and Trimmers of the New York Yankees" for the 2017-2019 baseball seasons. In addition to this exciting news, Panasonic has just launched three new trimmers to it's extensive line of shavers and trimmers. The new trimmers include the ER-SC60-S Hair Clipper, ER-SB40-K Beard, Mustache and Hair Trimmer and the ER-GK60-S Body Groomer...More... |
Top 3 Non-Invasive Beauty Treatments
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When you think of plastic surgery, you envision breast implants, tummy tucks and lots of other treatments that are life changing and to be honest sound quite painful. Never imagining or desiring to have any plastic surgery treatments myself, I never knew that there were non-invasive treatments that actually can improve your appearance without requiring knives and retractors. I decided to explore and experience a few treatments myself at Shafer Plastic Surgery and was pleasantly surprised. I personally prefer the non-plastic look and wanted to try treatments that require little to no downtime, have no harmful side effects and provide appearance changes that last a significant amount of time. After researching and experiencing a few treatments I can safely say the list below are the top 3 non-invasive treatments...More.... |
Three New VEGAN Product to Help Fight Aging!
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The plant based skincare line, POLYN just launched three new products to add to their 100% cruelty-free, 100% non-GMO and 100% synthetic free product line. Using 100% plant-based ingredients combined with aromatherapeutic formulations to provide therapy in a bottle™, POLYN products help moisturize, cleanse, and nourish the skin while avoiding unnecessary toxins and fillers.
The three new products in the Polyn skincare collection includes: Illuminating Face Oil, Purifying Face Mask and an Aromatherapy Oil Balance. The new products help with exfoliation, moisturizing and skin tightening. We put these products to the test for 30 days to see how effective these plant-based products really are....More... |
Make a HAIR Change with Divatress!
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Are you sick of having short and/or thinning hair? Looking for a change but don't know where to start? Extensions and weaves are known to be costly therefore we think twice about getting them. What if there was a way to get quality hair weaves for a very low cost? Divatress is a leading e-commerce company that is committed to providing quality weaves and wigs at an affordable price. The store features name brands such as the Vivica A. Fox Collection, Indi Remi, Sensationnel, Batik and many more. They also feature products that include synthetic or human hair. A majority of their weaves and wigs are all under $100, thus making this one of the cheapest places to purchase hair products on the market...More... |
LORAC Brings Disney's Pirates of the Caribbean to Life!
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Do you love Pirates of the Caribbean as much as we do- you have watched every movie in the franchise and are planning to see the latest release of "Pirates of the Caribbean: Dead Men Tell No Tales". If you are a big fan you will love the new collaboration between Disney and LORAC with their limited-edition Pirates of the Caribbean collection! With the stars as your guide, you can set out on a beauty adventure with the new LORAC Los Angeles limited-edition Pirates of the Caribbean collection! This beautiful collection features a PRO Eye Shadow Palette, Cheek Palette and six brand-new double-ended lip colors with nautical themed packaging as well as the Pirates of the Caribbean logo...More... |
Get Rid of "Allergy Face" With Zyrtec & beGlammed!
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Have you ever experienced "Allergy Face", you know when you have watery red eyes, red nose and puffiness during allergy season? It's nearly impossible for friends, family or co-workers to notice, however we have a solution for you by the makers of Zyrtec, Celebrity Make-Up Artist Jamie Greenberg and the BeGlammed App!
Jamie Greenberg has been working with the allergy medication brand, Zyrtec for over four years and knows all about the struggles brought on by allergy season – “As an allergy sufferer, I know what it’s like when allergies hit. As a celebrity makeup artist, I recognize ALLERGY FACE® beauty challenges in so many of my clients, and use certain techniques so they can look their best...More... |
Polyn: Nourishing Plant-Based Skincare
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For over 20 years, SKINourishment natural skincare company has created innovative product brands such as climbOn and crossFIXE, now they have developed a 100% plant-based skincare brand called POLYN. This new line of natural products is combined with aromatherapeutic formulations to literally provide "therapy in a bottle™". The line's unique combination of aromas and plant essences also addresses emotional needs like stress, calm and clarity. The Polyn skincare line helps with various skin issues ranging from aging to dry skin and to help stimulate collagen...More... |
Angelo David Salon: One Stop for all Your Beauty Needs!
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Since 1990 Angelo David has been providing quality hair care services to his clientele. The Angelo David Salon is located in the heart of Midtown Manhattan and is the leading hair salon for hair services, luxury hair extensions and thinning hair solutions. At Angelo David Salon, anyone can have the hair they want- completely customized for volume, length, color and personal image. I decided to check out this highly rated salon and try out a cut and color. Once I arrived I was greeted by the staff and offered a beverage. Within minutes my Colorist sat down with me and provided a hair consultation to determine what look I was aiming for. Based on my hair texture and color preference the Colorist selected a Redken chromatic oil based color. The color did not irritate my scalp and came out looking great...More... |
CEW Insiders Demo the Latest in Beauty!
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On March 8, 2017 over 2000 Beauty Addicts and CEW Insiders flocked to the Metropolitan Pavilion in New York City to learn about and experience the latest pioneering beauty products at the annual CEW (Cosmetic Executive Women) Product Demonstration. This was the largest Product Demonstration in CEW history with over 900 products entered across 40 award categories from over 470 brands.
Annually the CEW makes a selection of "Iconic Beauty Products", of which they determine winners and present CEW Beauty Insider Awards. “Winning a CEW Beauty Insider Award is one of the highest honors in the beauty industry, which is why we have a record number of products entered this year,” says Carlotta Jacobson, President of CEW. “The Beauty Awards is a celebration of the creativity in our industry, and we’re excited to kick off the event season with the Product Demonstration where our members can discover the latest innovations in beauty...More... |
Dyson Supersonic: Style Like a PRO!
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Meet the most luxurious hair dryer on the market - the Dyson Supersonic™! We put this innovative hairdryer to the test and LOVED our results! The Dyson Supersonic™ features an incredible design, unique digital motor for fast and balanced hair drying, a temperature control feature to help protect hair from extreme heat damage and three magnetic styling attachments. This hair dryer is like no other and produces beautiful results time after time...More... |
Salon AKS Launches New Hair Care Collection!
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With twenty year of styling and color care success, SALON AKS is a leading beauty destination in Manhattan. To commemorate the milestone, Co-partners Alain Pinon, Kao Hui and Susanna Romano, debut their signature hair care product line: Salon AKS. The colorful range of shampoos and conditioning treatments, plus their star AKS serum, was created from many years of experience working with their clients hair care needs. It took eight years of research and development to formulate this exclusive line. The Salon AKS line includes... More... |
Chemical Peel 101: Everything you Want to Know
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We have all heard of Chemical Peels but how much do we know about them and their benefits?
We decided to find out more about Chemical Peels by visiting Shafer Plastic Surgery & Laser Center in New York City which specializes in Chemical peels and various other non-invasive skin treatments. Chemical peels are used to improve the skin's appearance by using a chemical solution that is applied to the skin, which makes it "blister" and eventually peel off. The new skin is smoother and less wrinkled than the old skin. For first timers like us we wanted to find out what types of Chemical Peels are offered and what the benefits and risks are...More... |
Viktor & Rolf Create Magic!
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Viktor & Rolf's Flowerbomb took our breath away and now the Dutch Designers Viktor Horsting and Rolf Snoeren are back at it again with their new 'magical' fragrance collection. The new collection called "Magic" contains six unique luxurious scents that will intrigue any fragrance lover. Their magical potions consist of the following scents...More... |
KUR Skin Lab Relaxes For Spa Week
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SPA WEEK is arriving nationwide, from October 17-23 participating Spas will be offering their signature treatments for only $50. We wanted to try out Spa Week so we visited luxurious NYC based, KUR Skin Lab. Kur Skin Lab is the boutique anti-aging skin care and body wellness destination located in the heart of Midtown East. KUR is offering three treatments during Spa Week which include...More... |
Spa Week is BACK!
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Spa Week, the go to spa, beauty and wellness leader, announces its Fall Spa Week Event Nationwide from October 17th-23rd. Spa Week is back and hundreds of spa, wellness and fitness facilities nationwide will be offering premium full-service treatments at a major discount of $50 each (normally $100-$500). These services will provide consumers a path to optimal living and will serve as a preventative and alternative health approach. “Taking care of your body today will slow down the aging clock of tomorrow...More... |
Macy's Helps YOU become Scent-sational!
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Finding the perfect scent is almost as hard as buying a car these days. There are so many choices, brands and prices! It's hard to find the perfect scent to match your mood and your budget. Macy's has come up with a solution to help solve this dilemma with their new "Scent Stories". Macy's Department Stores across the country between September 28th and October 9th will have six special scent stories for both men and women. Each customer will be guided through these stories in order for them to discover the scent that is perfect for them...More... |
FALL in Love with Hard Candy!
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Hard Candy has been an innovator in the cosmetics industry for over 20 years. Founded in 1995, Hard Candy's first product was nail polish. The brand literally exploded overnight when actress Alicia Silverstone was on the Late Show with David Letterman promoting the movie "Clueless" and mentioned the brand and color of her nail polish when asked by Letterman. Over the years Hard Candy has expanded their product line with a whole range of cosmetics to fit any women's needs. They have also been in their share of stores from Neiman Marcus to Fred Segal. They now have an exclusive deal with Walmart. Their products average $9 or less and have the same quality as higher end make-up brands in the market...More... |
Dr. Kenneth Mark Makes a Mark on Anti-Aging!
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Dr. Kenneth Mark, a Cornell graduate and one of the most accomplished and respected Dermatologists in the US, has just launched a new line of anti-aging skincare products. The line includes four products that are formulated to help increase firmness and skin density, boost collagen, protect against free radicals and decrease wrinkles up to 46%. Dr. Kenneth Mark had started his skincare line in 2003 and was one of the first to add green tea to his products. His new line of products include ingredients such as precious mineral extracts, stem cells, peptides...More... |
Angelo David Salon: One-Stop Shop for Beauty!
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Angelo David Salon, located in the heart of Midtown Manhattan, is THE one-stop destination for quality beauty services. With a passionate staff, professional services and the use of top beauty products, Angelo David is the perfect place for a quick haircut to a full-on makeover. The salon offers hair, makeup and nail services. All hair stylists, makeup artists and manicurists are professionally trained and super friendly. The experience at Angelo David Salon is luxurious. All clients and customers are greeted and welcomed by the lovely receptionists, then led to the beautifully decorated waiting room. Before each appointment, customers are given a clean “Angelo David” robe to wear over their clothes. New customers are also welcome to complimentary...More... |
LUSH Makes Brushing FUN!
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Known for their bath products and unique items, UK brand LUSH Cosmetics has just changed the game with their new "MOUTH" range! The new line makes the mundane task of brushing your teeth fun and bursting with flavor! The two main products in the collection are "Toothy Tabs" and "Tooth Powders" which both use effective ingredients inspired by experimental cuisine creating a range of products for all needs and moods!
Toothy Tabs, available in eight unique flavors, are dissolvable tabs that look like smaller, rounder Tums. The directions are to nibble one tab between teeth before brushing the teeth thoroughly. Depending on the flavor chosen each tab has a hint of flavor and fizzles. The product definitely adds a little something extra to your daily clean...More... |
Make Your Own Sun with BIC Soleil Shine!
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“Spinning doesn’t make your quads bigger, cupcakes do… and I love cupcakes!” Holly Rilinger laughs as she glistens on her Flywheel bike. The fitness star and cupcake enthusiast led a 45-minute ride today at the Flywheel Chelsea location in NYC supporting BIC’s new Soleil Shine razor. Rilinger has been in the game for over 10 years and is the star of Bravo’s new show “Work Out New York.” It’s easy to see why Rilinger is a popular trainer – her motivational words are as strong as her physique and her smile is contagious. Rilinger offered up some top tips to get up and get going at the event. First, she says, start your day with some music. “Music is a proven mood booster so the good vibes will set you up for a good day.” Secondly, Rilinger recommends taking a pal along for the ride. She says it’s a great way to stick to a fitness routine – it keeps both friends motivated and helps pass the time. Finally, Rilinger stresses practicing mindfulness...More... |
Indie Beauty Expo 2016: The Hottest Beauty Brands
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Creator of the Indie Beauty Expo, Jillian Wright, knew the struggle of starting a niche brand in the cosmetics and skincare world. Through the struggle, she realized that there is a lack of support in the beauty industry for indie brands that would allow customers, indie merchants, and the media to find each other. Frustrated by this, she decided to build the bridge herself, and created the Indie Beauty Expo (iBE). This was iBE’s second year in New York City, and it has grown tremendously. Jillian Wright and her business partner Nader Naeymi-Rad increased their featured brands from 80 to 130 in just one year, and their expo is shown in Los Angeles...More... |
Revlon Revolutionizes Hair Styling!
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Revlon has just launched a revolutionary hair styling tool that will make your daily hair routine efficient and simple! The new Revlon One-Step Hair Dryer and Volumizer is an oval shaped hairbrush with a built in hair dryer that it boosts hair volume like a salon styling tool. Revlon built off of the success of their One-Step Hair Dryer and Styler that launched last year and has added the volumizing aspect that consumers have been asking for...More...
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Summer Skincare Essentials
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Summer is the time to play in the SUN. Time to travel, play sports and just relax on the beach. While you are on-the-go enjoying the incredible Summer weather, you need make sure to stay hydrated and take care of your skin. Your skin is the most important part of your body and is the body's largest organ. Your skin prevents germs from entering the body and damaging internal organs, therefore you need to keep it protected from harmful rays of the sun which not only accelerates the aging process but can also put you at risk of developing skin cancer....More... |
Sabon Debuts Two New Skincare Lines
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Just this year Israeli luxury bath and body brand, Sabon, has released the “Youth Secrets” Anti-Aging Collection and the Olive Oil Collection. Both collections aim to make aged skin look youthful again by aiding in skin regeneration, eliminating toxins and hydrating skin. All Sabon products are manufactured and packaged in Israel and consist of the finest natural ingredients.
The Olive Oil collection focuses on improving the skin’s overall complexion through firming, smoothing and moisturizing. Products in the collection include body lotion, hand soap, hand cream, soap on a rope, a tin candle and a kit of...More... |
Kiss Me, I’m Nontoxic: Tata Harper & Maiyet’s Collaboration
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100 percent natural and nontoxic skincare brand Tata Harper and ethical luxury fashion brand Maiyet are teaming up for the "Kiss Me, I’m Nontoxic" campaign in support of the Breast Cancer Fund’s Campaign for Safe Cosmetics. The goal of the collaboration is to highlight the need for safe and effective personal care products that do not harm our health. To contribute to this cause, you can buy a 100 percent organic t-shirt locally produced in Los Angeles made specifically for the collaboration on TataHarperSkincare.com when the campaign officially kicks off on July 5, 2016...More... |
DECLÉOR: Skincare Infused with Aromatherapy
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French skincare brand DECLÉOR was founded in 1974 by Beauty Therapist and Brand Ambassador, Solange Dessimoulie. For over 40 years, the brand has been combining the best of nature with scientific expertise to create exceptional and results-driven treatments for skin, body and mind. The most popular of the DECLÉOR products are their AROMESSENCE™ Serum Collection which consists of 100% pure, natural and active serums based on potent essential oils. Each serum contains 3 to 9 essential oils and plant oils...More... |
The SUN is more FUN with Coppertone!
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Summer is around the corner, which makes it time for beach vacations and outdoor adventures. Besides thinking of what to pack, you need to think of how to protect your family from skin damage. It's a known fact that UVA and UVB rays can cause skin damage which can increase your chances for skin cancer. It is very important to make sure that you have the right skin protection on and off the beach.
Coppertone has the perfect products to keep your skin safe from harmful UVA and UVB rays. They have just reformulated their popular...More... |
Spring into SPA Week!
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Who doesn't LOVE going to the SPA? Unfortunately getting a spa treatment can be very costly and therefore isn't an everyday experience. Spa Week changes that with a whole WEEK of luxurious spa treatments at an affordable price! Spa Week’s national event runs from April 11th-17th and allows millions to experience the healing and therapeutic benefits of spa treatments at just $50. This season, Spa Week has teamed up with spas across the country to deliver healing and therapeutic treatments to combat the effects of technology or to just relax....More... |
Pucker Up with FULLER Lips!
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Have you always dreamed of having SEXIER fuller lips and are sick of using lip plumpers that never work?! French spa skincare company, Pevonia, has just combatted this issue with their revolutionary new LipRenew™ Plump & De-Age Treatment! This new treatment not only provides you with fuller lips, it also helps to smooth wrinkles on and around the lips that are caused by aging and environmental exposure...More... |
CEW Insiders Learn About What's HOT in Beauty!
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On February 24, 2016 thousands of Beauty Addicts and CEW Insiders flocked to the Metropolitan Pavilion in New York City to learn about and experience the latest pioneering beauty products at the annual CEW (Cosmetic Executive Women) Product Demonstration. This was the largest Product Demonstration in CEW history with over 800 products and over 2000 attendees. Annually the CEW makes a selection of "Iconic Beauty Products", of which they determine winners and present CEW Beauty Insider Awards. Of the 37 total award categories this year, CEW members vote to select the finalists in 33 of the categories, which range from Turn Back Time (anti-aging skincare), All Eyes on Me (eye makeup) and It Makes Scents (women’s fragrance)....More... |
HAIR for the Holidays!
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The Holidays are quickly approaching! In addition to Holiday gifts you need to plan out what to wear to the cocktail parties and New Year's parties that you are planning on attending. The best way to dress up any outfit is with the perfect hairstyle! Whether you want to look sophisticated or sexy we have the best hair styles for you! Instead of spending countless dollars and valuable time at the hair salon, we have all the steps and the recommended hair products to create your ideal holiday look...More... |
Bring e.l.f. Home for the Holidays!
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Founded eleven years ago by Father and Son entrepreneurs, e.l.f Cosmetics is known for their excellent quality at an affordable price. "It's Chanel taste on an elf budget" says Achelle Dunaway, Global Artistic Director, e.l.f Cosmetics.
The brand strives to keep on top of the latest beauty trends from around the world. e.l.f's latest skin collection is inspired from skincare products in Korea and will be launching online and in stores by February 2016...More... |
MASK Your Beauty Routine!
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Are you on top of the latest beauty trends? Face masks are becoming insanely popular. From real gold face masks to red wine face masks there is one for every skin issue. Face masks can make you brighter, whiter, reverse the signs of aging and hydrate. They are great to use for a "Girls Night In"! We have researched the most popular face masks and found the latest and greatest...More...
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Budget Beauty During Spa Week
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Who doesn't LOVE going to a spa? Unfortunately getting a spa treatment is often costly and therefore isn't a very frequent experience. Spa Week makes trying new spas and treatments very easy and affordable with $50 treatments for a week across the country! With hundreds of spas offering different services it's easy to find a treatment and spa that is perfect for you! Spa Week is from October 12th-18th, so go out and pamper yourself!
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From Summer to Fall: Keeping Your Skin Healthy
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Summer is officially over, its time to wipe the tears and focus on getting ready for the Fall and Winter months. If you are like us, you probably spent countless hours sunbathing at the beach or by the pool. Even though we were able to get an amazing tan, we caused plenty of skin damage to our face! In order to reverse the sun damage, we need a plan in place to make sure that our face stays healthy and wrinkle-free...More... |
From Frizzy to Fabulous!
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Are you SICK of hair tools that promise amazing results but end up being so complicated to use? Most of us love a good hair day, we try to replicate the way we look when we come out of a salon. Unfortunately unless we bring the hair stylist home with us (which we have been tempted to do) we don't end up looking the same when we do our own hair. Two companies have tried to make it easy to have a fabulous hair day with minimal effort. Now that sounds too good to be true, but hear us out and then decide!
For Beautiful Waves or Curls Celebrity hairstylist Sarah Potempa has changed the way we style our hair with her original creation the BEACHWAVER Pro, she has now updated her tool and launched the BEACHWAVER S1, which has been created for women who have difficulty using hair tools, but still want those gorgeous waves or curls...More... |
A Guide to What's HOT for the Summer!
Are you looking for that perfect bathing suit or the perfect accessories for your Summer Vacation? Urban Milan has the perfect items to keep you looking HOT and to help with all your traveling needs! Check out our Summer Essentials Guide for the perfect Summer items!
A New Way to Flawless Skin
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Celebrity makeup artist Susan Posnick has been known for making beauty simple by combining beauty and sun protection together with her makeup line "Susan Posnick Cosmetics". Her latest innovation introduces an easy way to put on make-up that is designed for home-use with the new COLORFLO Loose Mineral Foundation and Kabuki Brush...More... |
Style Like a Pro with Pro Beauty Tools!
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Pro Beauty Tools just launched a full range of affordable hair styling tools that make it easy to create the fabulous look you want. From hair dryers to hair straighteners Pro Beauty Tools has every tool you need to create the perfect look. The Pro Beauty Tools straighteners and curling irons heat up very fast and feature temperature control adjustments which makes it easy for you to get the temperature you need as to not cause any unnecessary damage to your hair or extensions. Their coolest products are the gold and iridescent styling wands that guarantee 24-Hour curl lock and are 24K Gold plated...More... |
Natural & Organic Salon Care for your Hair
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Are you worried about damaging your hair with the constant blow drying, straightening and products that "protect" your hair? Once the gray hair starts appearing, it gets even worse with the constant hair dyeing that is actually damaging your hair and body. Hair products have too many chemicals in them to count, much less know how to pronounce. If you go to a salon you are treated with chemical infused hair dyes that smell bad and cause an itchy scalp. With the amount of chemicals that we use in our hair from hair dyes, gels, hair spray and other products its a wonder that our hair hasn't fallen out completely. In order to resolve this issue we must figure out how to obtain the results we need without the harsh chemicals...More... |
The Body Shop Brings the World to Your Bathroom
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Luxurious textures, beautiful scents and exquisite packaging are what we would use to describe The Body Shop's new collection launching in October. The new line is called "Spa of the World" and includes a range of spa quality scrubs, body clay, massage oils, creams and more. The line is made from hand picked and selected community fair trade ingredients which are sourced from around the world. Some of the ingredients that make up the collection include charcoal, ximenia, kukui and lemongrass. The new collection has three different lines of products called Relaxing Ritual which has a range of products that are meant to relax you, Revitalizing Ritual which has a line to energize you and Blissful Ritual which is meant to pamper you...More... |
Look Like America's Next Top Model!
America's Next Top Model - Jay Manuel
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Diamond dust, crushed gemstones, micronized silk and sleek packaging are some of the key features of Jay Manuel’s new luxurious make-up collection. Jay Manuel rose to fame as the director of photo shoots on America’s Next Top Model, prior to his television career he was a make-up artist for celebrity clients such as Tyra Banks and Iman.
Jay Manuel’s new line is appropriately called Jay Manuel Beauty and is inspired by translating runway beauty to real life. The innovative collection provides consumers with high-performance products to mimic professional make-up artist results...More... |
Get a Thicker & Fuller Beard with Just For Men
Keith Hernandez and Clyde Frazier
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Sports Legends Keith Hernandez and Clyde Frazier are partnering again with Just For Men in a new commercial and a special contest! Reminiscent of their previous ads in 2002, the rhyming duo has a new comical commercial that reminds men that in five minutes they can get rid of grays and show off a fuller and thicker looking beard...More... |
A Staple for Your Beauty Routine
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The Caudalíe Beauty Elixir has been a staple in our beauty routine for years. It is the first of any facial spray we have every tried and has consistently been the best. The scent is divine with hints of citrus, peppermint, and rosemary; the combination of which is calming and therapeutic. When spritzed on the skin, the mist hydrates and produces a lasting cooling sensation, which has never been replicated ...More... |
Feeling Fancy with Facial Mist
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We were happy to find that Whamisa sent us a bottle of their Organic Flowers Olive Leaf Mist to review. We had first heard of this little wonder in January when it won the title of “Fanciest Feeling Facial Mist” on Refinery29’s Beauty Innovator Awards. We must say, we do feel quite fancy whilst spritzing this on our skin during these hot summer months. The Whamisa Organic Flowers Olive Leaf Mist is equal parts refreshing, hydrating, and soothing on the skin...More... |
A New Spa Experience in Miami
Caudalie, the French Vinotherapie skincare line opened its first boutique spa at Aventura Mall!
The Aventura Mall is Miami, Florida's premier shopping destination. With more than 28 million visitors per year, Aventura Mall’s local and international shoppers will find the perfect marriage of luxury, eco-friendly, and sun protective beauty products at Caudalie Spa. Designed by Mathilde and Bertrand Thomas, founders of Caudalie the new spa is 650 Square feet of luxury...More...
Nordstrom Opens its Doors for the Annual Beauty Sale!
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Nordstrom is excited to announce their annual 2015 Anniversary Sale! It features unbeatable values on exclusive, limited-edition offerings from your favorite beauty brands! Some of the featured brands include: Charlotte Tilbury, philosophy, Bobbi Brown and more!
The sale officially opens on July 17th and runs through August 2nd (while supplies last), on Nordstrom.com and in Nordstrom stores nationwide. Don’t miss your chance to purchase a wide assortment of fragrance, makeup, skincare, exclusives and more, which can only be found at Nordstrom...More... |
MATRIX Opens its First Inspiration Salon
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On July 9th, Media and guests were invited to a one of a kind Salon experience in Huntington, New York. Matrix in partnership with Salon Mayan opened the very first Matrix Inspiration Salon SOCOLOR And StyleLink Bar in the country! The opening kicked off with a ribbon cutting ceremony with Real Housewife, Kelly Bensimon, members of the Huntington Chamber of Commerce, Matrix Vice President of Business Development Gail Cohen, Matrix General Manager Paul Schiraldi and Salon Mayan owner, Ben Aharon. Attendees mixed, mingled and enjoyed an afternoon learning about professional styling tips & tricks from live stylist demonstrations while trying out an array of Matrix products...More... |
JOICO Takes the Stage at Carolines in Times Square!
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Joico, the leading hair care company, held a special campaign launch event in NYC on July 8th at Carolines on Broadway. It was a night full of fun, laughter and new hair care products. The new Joico brand campaign is called “The Joi of Healthy Hair.” Based on research, Joico discovered that "healthy hair is happy hair". Throughout our lifetime, we can get stripped of this joy when our hair becomes weakened due to environmental damage, coloring, styling and more, losing its health, vigor and shine. Joico is on a mission to spread the "Joi of Healthy Hair" by their new look and feel along with groundbreaking products and treatments, all focused on restoring hair to its happiest state -- healthy, glossy and strong...More...
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Boots Beauty Takes Over NYC!
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UK Brand, Boots, held a special Press event at the Duane Reade on Wall Street on March 24, 2015 to share the exciting launch of their personalized service at Walgreens and Duane Reade Stores across New York!
The NEW Boots Beauty Experience includes:
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Mess Free Grooming by Remington
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We recently had the opportunity to review the new Remington Lithium Power Series 4-in-1 Vacuum Trimmer and found it to be amongst the best body grooming devices on the market today.
The major difference between this groomer and most others is the addition of a vacuum system to create a mess-free grooming experience. Typically using a body groomer creates a mess of trimmed hairs everywhere, and therefore limits the usable area to the shower if you don’t want a big mess on your hands. The Remington Lithium Power Series 4-in-1 Vacuum Trimmer uses a high velocity fan blade vacuuming system to create maximum power and suction to ensure trimmed hair lands in the removable chamber, not in your sink or on your floor. The plethora of included attachments enables you to trim, detail, or shave any unwanted hair...More... |
Get a Glow with Suave Visible Glow Self-Tanning Lotion
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Tanning beds are one of the many favorite places to go for a girl in the winter. Not only to counteract pale skin, but to feel that nice warm heat and pretend to be at a nice warm beach. The UV light exposure is not good for the skin, so why not try an alternative?
There are several types of self tanners out there in the forms of aerosol sprays, lotions, and expensive spray paint treatments. One such self tanner is the Suave Visible Glow Self-Tanning Lotion. After only one use, there was already a subtle tint of a tan on my skin. The lotion is of medium thickness to where spreading is easy, and the bottle itself has tips regarding where to lather up and where to only apply a thin layer...More... |
Using Dial Acne Control Deep Cleansing Face Wash
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Although I am in my 20's, I still suffer from daily mild to moderate acne. I have tried a multitude of products including several different face washes. When told that Dial had a new acne cleanser, I was skeptical to try it at first since I have only known Dial to have basic bar soap and body washes. I have been accustomed to Clearasil and products of the like; however I decided to try the Dial Acne Control Deep Cleansing Face Wash anyway, just to see what Dial had to offer. The face wash states that after only three days you will see a difference in how your face looks and feels. This is a false statement, because I saw results after only one wash..More... |
Japan's Airweave Bed Toppers Brings Comfort to the US
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Airweave, Japan's bedding topper company, has just launched it's first US store in in New York City! Mr. Motokuni Takaoka, the president and CEO of Airweave attended the Airweave Store Launch Event on March 11, 2015. The company is very unique and so is the technology inside their toppers which are made of woven resin fibers.
Airweave toppers have made waves in Japan due to the fact that they provide comfort and help to provide a deeper sleep. Compared to most mattress toppers, the technology in Airweave toppers have a even distribution of weight through out the topper allowing people to sleep without disruption. Airweave does not sink in over time...More... |
CEW Insider's Share the Best of the Best in Beauty!
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The Insiders' Choice Beauty Awards Product Demo was held on March 11, 2015 at the Metropolitan Pavilion in New York City. Thousands of beauty insider's and CEW Members flocked to this CEW annual product demo which showcased hundreds of beauty brands hottest and latest beauty products.
This exclusive event had over 2000 attendees and allowed CEW Beauty Awards entries to showcase their top products. Not only did attendees get a chance to see the latest products from their favorite brands, but they also got a chance to touch and try their favorite new products! Brands in attendance included Conair, Birchbox, Costco, Estee Lauder, Bond No. 9 and many more. The products showcased were in every price range...More... |
Free Samples? Pinchme I Must be Dreaming!
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Free samples of random goods sent to your home every few weeks? Is this for real?
YES indeed this is real! Pinchme.com is based on a "free sample" marketing strategy to get consumers to buy the products they offer from a variety of different companies. Sample items include a various food, household goods, and personal care products. How does one get these free products? A customer simply has to go to Pinchme.com, fill in a basic profile questionnaire, answer a short profile survey, and wait for samples to proliferate in their home page. After completing this process, and samples are popping into their home page, the customer gets to choose...More... |
Beauty Gifts your Valentine will LOVE!
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Looking for something special for Valentine's Day?
Look no further we have the best of what's HOT for your loved one this Valentine's Day! Click here to check out our Valentine's Day Guide! We have the best gifts from Swarovski, Boscia, Betsey Johnson, Kenneth Cole, Peter Thomas Roth and more! These gifts are perfect for Valentine's Day or any occasion! |
Fabulous Hair From the UK to the US!
Batiste Dry Shampoos
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Founded over forty years ago in the United Kingdom, Batiste has lead the way in hair care. Their dry shampoo is #1 in the UK- it revitalizes hair leaving it feeling clean and smelling fresh therefore allowing your style to last longer between washes! In addition to having a wide range of scents in their Dry Shampoo collection (blush, cherry, tropical, fresh, wild and floral essences), they have now added a "Hint of Color".
Batiste's "Hint of Color" Dry Shampoo Collection is color tinted to blend in with your natural hair color, hide grays, removes excess oil...More... |
Nair Brings You Moroccan Oil for Your Body!
Nair Moroccan Argan Oil Line
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Inspired by the beauty rituals of Morocco- Nair has developed a line of hair removal products that infuses quality depilatories/waxes + Orange Blossom for scent + 100% Argan oil that moisturizes and helps to improve your skin! Their new line includes:
- Nair Glides Away: A depilatory for the Bikini, arms and under arms that allows for no-touch application. It has maximum strength for any type of hair and it lasts longer then shaving! Perfect size and bottle to travel with! - Nair Ultimate Roll-On Wax for Face - This little tube provides a big impact with salon results! This wax is formulated to be water rinseable so it washes clean... More... |
Lose Cellulite While Getting a Massage!
Rollfit Vogue Machine
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Rollfit Vogue is an exciting NEW innovative product created in Eastern Europe that delivers plastic surgery results without a knife or needle in less then a month-- with no sweating involved! Rollfit can be used to target trouble areas that even avid exercisers cannot fix like the back, butt, legs, abs and the thigh gap! Rollfit is a electronic massage console that provides continuous rolling massage therapy. Each machine setting, programmed to your comfort level, delivers powerful therapeutic results to the lymphatic system...More... |
The Lounge Experience for Keratin Treatments
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Want to visit a lounge with a unique hair experience? Look no further- The Keratin Lounge by Lasio will forever change your view on how a hair treatment should be!
This new luxurious Keratin lounge is located on 39 West 38th Street, New York, NY open Monday-Saturday from 9 AM - 9 PM and offers both Men/Women Lasio Keratin treatments that are customized based on your lifestyle and hair texture! There are four different types of treatments that are available for a fixed price of $250 and take approximately an hour and a half, these treatments include...More... |
From Flawed to Flawless
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Ever look at an actress and wonder with envy, “How do they have such flawless skin?” Yes, they have facials frequently and most likely use facial care products that cost as much as our rent. Along with skin care products they have individualized diets that are catered to them and all of their health needs.
The questions end here! This article will equip you with knowledge that you will make you look ‘Red Carpet’ ready. The saying “You are what you eat” does hold truth within it. When we indulge in the good but bad stuff like chips, chocolate and a cocktail here and there you most likely wake up with a new visitor on your face. Why? Simply because it is unhealthy and toxic and therefore releases out onto our skin. Changing the way you eat is a life commitment and has long term benefits..More... |