it Cosmetics Launches Four New Products for Spring

By Rachel Kapur
​February 27, 2019

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Last night it Cosmetics held a fabulous event in New York City to showcase four new products that are launching for Spring 2019. it Cosmetics Founder, Jamie Kern Lima gave a very moving speech during the event to the audience of Editors, Bloggers and Influencers. She expressed that she had faced numerous challenges while getting this brand to market and her whole reason for starting this company was to help woman everywhere build their confidence with products that make a difference. 

We got a chance to try these new products and they are AMAZING! The new products include Confidence in a Gel Lotion, Confidence in a Cream Rosy Tone, Confidence in a Neck Cream and Confidence in a Foundation. The Confidence in a Gel Lotion is moisturizer for your face that is so light and airy that it literally melts on to your skin and lasts up to 72 hours! The Confidence in a Cream Rosy Tone is a quick-absorbing moisturizer made for aging skin, it

exfoliates dull skin and stimulates surface cell renewal for a more youthful appearance. The Confidence in a Neck Cream helps to reduce horizontal neck lines and increases skin firmness, smoothness and elasticity - the cream pairs perfectly with the new Heavenly Luxe Face and Neck Citrine Roller. Lastly, the Confidence in a Foundation is our favorite product from the launch - the new full coverage foundation is available in 48 shades and provides instant coverage and hydration for up to 24 hours!

All the new products are available on itcosmetics.com, Sephora and Ulta stores across the country. For more information on it Cosmetics please visit: https://www.itcosmetics.com/ Check out our experience at the launch party below!