CEW Insider's Share the Best of the Best in Beauty!
By Rachel Kapur
March 13, 2015
March 13, 2015
The Insiders' Choice Beauty Awards Product Demo was held on March 11, 2015 at the Metropolitan Pavilion in New York City. Thousands of beauty insider's and CEW Members flocked to this CEW annual product demo which showcased hundreds of beauty brands hottest and latest beauty products.
This exclusive event had over 2000 attendees and allowed CEW Beauty Awards entries to showcase their top products. Not only did attendees get a chance to see the latest products from their favorite brands, but they also got a chance to touch and try their favorite new products! Brands in attendance included Conair, Birchbox, Costco, Estee Lauder, Bond No. 9 and many more. The products showcased were in every price range--perfumes, hair products, skincare products, make-up and much more! The two-floor venue was filled to the brim with latest and greatest in beauty. It was nearly impossible to visit every booth in the timeframe of the event!
This year CEW Beauty Insider partnered with global insight agency, Mintel, to show just how related 2014 beauty trends are with the entrants of the 2015 Insiders’ Choice Beauty Awards:
Trend #1: Makeup with Anti-Aging Claims
Mintel says makeup launches in the US with the anti-aging claim rose from 17% in 2010 to 21% in 2014. The claim to reduce fine lines and wrinkles rose from 8% to 13% over the same period.
Trend #2: Blurring Products for the Selfie Generation
Mintel said a flurry of blurring products were prompted by the selfie generation, with 10% of US facial make-up users looking for photo-ready benefits, which includes 22% of 18-24 year olds.
Trend #3: Contouring Grows Leaps and Bounds
Mintel reports that launches of face makeup positioned as contouring products grew 230% between 2012 and 2014
Trend #4: New Formats Are Emerging
Cushion compacts started to hit US shelves in late 2014, and will accelerate in 2015, Mintel says. Lancôme is readying Miracle Cushion Liquid Cushion Compact for the US, with the hope that it will do for cushions what stable mate Garnier did for BB creams back in 2011 when it launched Skin Renew Miracle Skin Perfector.
The Insiders' Choice Beauty Awards Product Demo was a great way to learn about upcoming trends and about brands that are creating innovative products that will shape the beauty industry's future. All attendees received a gift bag valued at $2,000 to experience products prior to casting their vote for the most innovative products of the year. Winners of the award are selected by CEW’s members/ beauty industry experts and will be revealed at the upcoming annual CEW Luncheon in New York City.
CEW is a community of over 6,000 members that work on defining the future of Beauty. By researching beauty trends and reviewing products CEW leads the conversation in beauty – uncovering the insights that are propelling the industry forward, giving members a competitive advantage. CEW members have access to industry influencers, opening doors, making connections and creating networking opportunities that no one else can. Anually, CEW recognizes achievement, inspiring the next generation who will shape the future of the industry. CEW community does it's part in propelling the beauty industry forward.
For more information on CEW and the latest in Beauty visit: http://www.cew.org
This exclusive event had over 2000 attendees and allowed CEW Beauty Awards entries to showcase their top products. Not only did attendees get a chance to see the latest products from their favorite brands, but they also got a chance to touch and try their favorite new products! Brands in attendance included Conair, Birchbox, Costco, Estee Lauder, Bond No. 9 and many more. The products showcased were in every price range--perfumes, hair products, skincare products, make-up and much more! The two-floor venue was filled to the brim with latest and greatest in beauty. It was nearly impossible to visit every booth in the timeframe of the event!
This year CEW Beauty Insider partnered with global insight agency, Mintel, to show just how related 2014 beauty trends are with the entrants of the 2015 Insiders’ Choice Beauty Awards:
Trend #1: Makeup with Anti-Aging Claims
Mintel says makeup launches in the US with the anti-aging claim rose from 17% in 2010 to 21% in 2014. The claim to reduce fine lines and wrinkles rose from 8% to 13% over the same period.
Trend #2: Blurring Products for the Selfie Generation
Mintel said a flurry of blurring products were prompted by the selfie generation, with 10% of US facial make-up users looking for photo-ready benefits, which includes 22% of 18-24 year olds.
Trend #3: Contouring Grows Leaps and Bounds
Mintel reports that launches of face makeup positioned as contouring products grew 230% between 2012 and 2014
Trend #4: New Formats Are Emerging
Cushion compacts started to hit US shelves in late 2014, and will accelerate in 2015, Mintel says. Lancôme is readying Miracle Cushion Liquid Cushion Compact for the US, with the hope that it will do for cushions what stable mate Garnier did for BB creams back in 2011 when it launched Skin Renew Miracle Skin Perfector.
The Insiders' Choice Beauty Awards Product Demo was a great way to learn about upcoming trends and about brands that are creating innovative products that will shape the beauty industry's future. All attendees received a gift bag valued at $2,000 to experience products prior to casting their vote for the most innovative products of the year. Winners of the award are selected by CEW’s members/ beauty industry experts and will be revealed at the upcoming annual CEW Luncheon in New York City.
CEW is a community of over 6,000 members that work on defining the future of Beauty. By researching beauty trends and reviewing products CEW leads the conversation in beauty – uncovering the insights that are propelling the industry forward, giving members a competitive advantage. CEW members have access to industry influencers, opening doors, making connections and creating networking opportunities that no one else can. Anually, CEW recognizes achievement, inspiring the next generation who will shape the future of the industry. CEW community does it's part in propelling the beauty industry forward.
For more information on CEW and the latest in Beauty visit: http://www.cew.org