JOICO Takes the Stage at Carolines in Times Square!
July 10, 2015
By Rachel Kapur
By Rachel Kapur
Joico, the leading hair care company, held a special campaign launch event in NYC on July 8th at Carolines on Broadway. It was a night full of fun, laughter and new hair care products. The new Joico brand campaign is called “The Joi of Healthy Hair.” Based on research, Joico discovered that "healthy hair is happy hair". Throughout our lifetime, we can get stripped of this joy when our hair becomes weakened due to environmental damage, coloring, styling and more, losing its health, vigor and shine. Joico is on a mission to spread the "Joi of Healthy Hair" by their new look and feel along with groundbreaking products and treatments, all focused on restoring hair to its happiest state -- healthy, glossy and strong!
As part of the Joi of Healthy Hair campaign, Joico commissioned a large survey focused on today’s women and their haircare habits. The independent study, revealed the following insight into the important role hair plays in our lives. According to the survey:
- Women feel happier (70%) and more joyful (66%) when they’re having a good hair day
- Great hair, according to women, is key to feeling confident (41%), happy (36%), beautiful (35%) and sexy (28%)
- The #1 most searched hair topic online is “How to Get Healthier Hair” (64%)
Their newest collection features a range of shampoos, conditioners, root touch-ups and dry shampoos! For more information about Joico, The Joi of Healthy Hair campaign and new product information, please visit www.joico.com.
As part of the Joi of Healthy Hair campaign, Joico commissioned a large survey focused on today’s women and their haircare habits. The independent study, revealed the following insight into the important role hair plays in our lives. According to the survey:
- Women feel happier (70%) and more joyful (66%) when they’re having a good hair day
- Great hair, according to women, is key to feeling confident (41%), happy (36%), beautiful (35%) and sexy (28%)
- The #1 most searched hair topic online is “How to Get Healthier Hair” (64%)
Their newest collection features a range of shampoos, conditioners, root touch-ups and dry shampoos! For more information about Joico, The Joi of Healthy Hair campaign and new product information, please visit www.joico.com.