CEW Insiders Demo the Latest in Beauty!
By Rachel Kapur
March 9, 2017
March 9, 2017
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On March 8, 2017 over 2000 Beauty Addicts and CEW Insiders flocked to the Metropolitan Pavilion in New York City to learn about and experience the latest pioneering beauty products at the annual CEW (Cosmetic Executive Women) Product Demonstration. This was the largest Product Demonstration in CEW history with over 900 products entered across 40 award categories from over 470 brands.
Annually the CEW makes a selection of "Iconic Beauty Products", of which they determine winners and present CEW Beauty Insider Awards. “Winning a CEW Beauty Insider Award is one of the highest honors in the beauty industry, which is why we have a record number of products entered this year,” says Carlotta Jacobson, President of CEW. “The Beauty Awards is a celebration of the creativity in our industry, and we’re excited to kick off the event season with the Product Demonstration where our members can discover the latest innovations in beauty.” Featured products during the demo included everything from mascara to perfume from major beauty brands to indie brands. Beauty trends we noticed during the product demo included an increase in various types of face masks from rubber to magnetic, eyebrow and hair filler products and multi-function hair tools. Attendees got a chance to demo each product and at the end of the event walked away with a gift bag with the top products shown at the demo. The lucky beauty finalists will be announced live on the social media platform, Twitter on April 4th, 2017. CEW’s Board of Governors and select |
industry experts will then vote to determine the winners. Recipients of the prestigious awards will be announced at the CEW’s Beauty Insider Awards Luncheon May 12, 2017 at the New York Hilton in Manhattan. Winners will be judged based on innovation, delivery system and packaging.
The 2017 Highlights include an addition of three new Indie award categories: Indie Skincare, Indie Makeup, and Indie Fragrance along with the creation of an Indie Advisory Group (IAG). CEW joined forces with Beautystreams to unveil Intercolor’s 2018/2019 trends in a visual, immersive installation during the Demo. CEW partnered with Meredith Corporation for the second time to present the Iconic Consumers’ Choice Beauty Award, giving consumers the opportunity to name the Beauty Award winners in this category! To learn more about CEW and future events visit: http://www.cew.org
The 2017 Highlights include an addition of three new Indie award categories: Indie Skincare, Indie Makeup, and Indie Fragrance along with the creation of an Indie Advisory Group (IAG). CEW joined forces with Beautystreams to unveil Intercolor’s 2018/2019 trends in a visual, immersive installation during the Demo. CEW partnered with Meredith Corporation for the second time to present the Iconic Consumers’ Choice Beauty Award, giving consumers the opportunity to name the Beauty Award winners in this category! To learn more about CEW and future events visit: http://www.cew.org