Vera Bradley Opens Flagship in Soho!
By Urban Milan
September 27, 2016
September 27, 2016
Olivia Palmero at the Grand Opening of the Flagship Store
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Vera Bradley, iconic accessories brand, just opened it's first flagship store in NYC. The store is located in the fashionable downtown retail mecca of SoHo.
The new 2,700 square-foot store will carry the complete Vera Bradley collection, including handbags, luggage and other travel items, accessories, eyewear, jewelry, fragrance and a growing family of thoughtful, solution based lifestyle items. “We are thrilled to open our first Vera Bradley store in New York City,” said Robert Wallstrom, CEO. “We look forward to showcasing our iconic collections and signature in-store experience to both the local community and tourists. With its well-edited roster of fashion retailers, SoHo is an ideal flagship location. We hope our many loyal Vera Bradley customers will love the store and will engage in all that we have to offer.” The dual level store will debut the brand’s newly redesigned logo and store concept. The store design stands true to the brand’s aesthetic, featuring signature design elements married with new architectural detail and digital |
innovation. Heritage elements include a ping-pong table, reminiscent of the brands origins; as well as a wall of exclusive limited edition duffel bags that pay homage to our new location by incorporating iconic NYC scenic patterns and prints. Digitally triggered technologies are used throughout the store.
Three digital wall displays virtually bring to life the brands iconic patterns, an interactive touchscreen allows store visitors to participate via social media in the brands “It’s Good To Be A Girl” campaign launching September as well as shop in-store on VeraBradley.com. The space features exclusive sketches from fashion illustrator Dallas Shaw and a Sugarfina wall of sweets for customers to make their own takeaway treats.
For more updates on Vera Bradley and their upcoming New York City SoHo flagship store location, follow them at @VeraBradley on Twitter and Instagram.
Three digital wall displays virtually bring to life the brands iconic patterns, an interactive touchscreen allows store visitors to participate via social media in the brands “It’s Good To Be A Girl” campaign launching September as well as shop in-store on VeraBradley.com. The space features exclusive sketches from fashion illustrator Dallas Shaw and a Sugarfina wall of sweets for customers to make their own takeaway treats.
For more updates on Vera Bradley and their upcoming New York City SoHo flagship store location, follow them at @VeraBradley on Twitter and Instagram.