Swatch Club's 25th Anniversary Celebration
By Gabriela Murphy-Goldberg
March 20, 2015
March 20, 2015
For a brand that is as well established around the world as Swatch, I was surprised to find out that they base themselves on exclusivity. The 25th anniversary party for Swatch Club was filled with loyal members from its genesis to the present. The bodacious and bright chandelier, along with the large "Swatch Club" DJ table were the first two things that caught my eye. Food items such as mini pizzas, cookies and sweet milk in martini glasses, and crab cakes were circling the room and being taken in the blink of an eye.
Swatch celebrated with those loyal to the brand, and did not use this anniversary party to simply draw attention to their brand. Sure, they love the media presence to make the Swatch Club more well known; however the party itself was more of a celebration of those who helped create Swatch Club and aid in its prosperity, those customers who were loyal from the beginning, and those recently added to their Swatch Club family. The focal point of the party were the two limited edition watches that were created to celebrate this 25th anniversary. One of them was a limited edition numbered watch that was sold to those that made a special waiting list, and the other one was available to party goers for pre-launch purchase. The watch that was available for pre-public launch purchase will be available in stores at the end of April 2015.
The party was filled with music new and vintage, as well as a variety of art expressions. From flash metallic tattoos, to artists creating graffiti and large decorative watches as the party progressed around them. Photo booths and airbrushed tattoos were also fun touches to the evening. The Marquee has a great open space with a floor plan great for a party of this stature, and also had a great lighting system to where you could walk without bumping into people but at the same time feel as if you attended a fun, exclusive event. For more information on Swatch Club visit: http://www.swatch.com
Swatch celebrated with those loyal to the brand, and did not use this anniversary party to simply draw attention to their brand. Sure, they love the media presence to make the Swatch Club more well known; however the party itself was more of a celebration of those who helped create Swatch Club and aid in its prosperity, those customers who were loyal from the beginning, and those recently added to their Swatch Club family. The focal point of the party were the two limited edition watches that were created to celebrate this 25th anniversary. One of them was a limited edition numbered watch that was sold to those that made a special waiting list, and the other one was available to party goers for pre-launch purchase. The watch that was available for pre-public launch purchase will be available in stores at the end of April 2015.
The party was filled with music new and vintage, as well as a variety of art expressions. From flash metallic tattoos, to artists creating graffiti and large decorative watches as the party progressed around them. Photo booths and airbrushed tattoos were also fun touches to the evening. The Marquee has a great open space with a floor plan great for a party of this stature, and also had a great lighting system to where you could walk without bumping into people but at the same time feel as if you attended a fun, exclusive event. For more information on Swatch Club visit: http://www.swatch.com