Kmart’s Summer/Fall ’16 Collection Is Better Than Ever
By Olivia Nolan
May 19, 2016
May 19, 2016
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Kmart has been making drastic changes in their product selection, aesthetic and customer service/shopping experience. Known for their affordable prices and blue light sales, Kmart is sticking to their economical values while going above and beyond to provide their customers with the best shopping experience possible.
On May 19th, Kmart held a press preview to their Summer/Fall ’16 home collection at Studio 450 in Midtown showcasing their new products in beautifully decorated rooms and presenting their new shopping services. The patio was set up on the rooftop of Studio 450 with beautiful views of Manhattan. Fresh flowers and plants were displayed in lieu of Kmart’s “Plants for Life” program, which entitles customers a replacement of dead plants with a lifetime guarantee. Jaclyn Smith’s outdoor furniture collection was showcased along with cushions/pillows with mixed patterns. Kmart is all about bringing color into your home—playing around with bright colors and mixing patterns. Kmart’s Kenmore 6 Burner Gas Grill was also featured; priced at just $399! The bedrooms were displayed with panoramic views of the city. With a chic design, each aspect of the bedroom was as tasteful as it was fashionable and of course at bargain prices. |
Cannon home goods, which are now exclusive to Kmart and Sears, were elegantly displayed. The master bedroom featured a Cannon 7-piece Comforter Set for just $79.99, while the “dorm room” featured an Essential Home complete bed set for just $49.99.
Kmart’s design Professionals also gave home-decorating advice. Here are a few of their suggestions: layer a few small area rugs with different patterns to create a unique larger area rug, hang door mirrors horizontally on walls to open up the room and to create dynamic wall art and attach different lampshades to each other to create a unique chandelier.
New apparel pieces were presented as well, including exclusive collections by Adam Levine and Nikki Minaj. And for the first time ever, Kmart is selling designer watches and sunglasses for up to 90% off listed retail price. Sunglass brands include Roberto Cavalli, Yves Saint Laurent, Tom Ford and Tod’s.
Kmart’s membership program “Shop Your Way” has been revamped as well. Shoppers can earn points through shopping at their network of retail partners, get advice from experts to help choose products to meet their needs, even more member discounts, mobile “Bluelight Specials”, and pharmacy savings. All membership benefits can be accessed through their app on smartphones. Also, with the new “Shoparazzi” program, customers can just text their local store what they need and associates will gather together the items for pickup at the customers’ convince.
The new collections and styles at Kmart are fashionable, good quality and affordable. With both basics and accent home and apparel pieces, the styling options are endless. Check out the new collections at www.kmart.com.
Kmart’s design Professionals also gave home-decorating advice. Here are a few of their suggestions: layer a few small area rugs with different patterns to create a unique larger area rug, hang door mirrors horizontally on walls to open up the room and to create dynamic wall art and attach different lampshades to each other to create a unique chandelier.
New apparel pieces were presented as well, including exclusive collections by Adam Levine and Nikki Minaj. And for the first time ever, Kmart is selling designer watches and sunglasses for up to 90% off listed retail price. Sunglass brands include Roberto Cavalli, Yves Saint Laurent, Tom Ford and Tod’s.
Kmart’s membership program “Shop Your Way” has been revamped as well. Shoppers can earn points through shopping at their network of retail partners, get advice from experts to help choose products to meet their needs, even more member discounts, mobile “Bluelight Specials”, and pharmacy savings. All membership benefits can be accessed through their app on smartphones. Also, with the new “Shoparazzi” program, customers can just text their local store what they need and associates will gather together the items for pickup at the customers’ convince.
The new collections and styles at Kmart are fashionable, good quality and affordable. With both basics and accent home and apparel pieces, the styling options are endless. Check out the new collections at www.kmart.com.