A SPORTY Look for Spring with G-Shock

By Urban Milan 
​March 31, 2016 

Over time watches have changed from being a device used to indicate the time of the day to a high profile fashion statement. With our mobile devices and other "smart" accessories we no longer rely on watches however we still love to wear them. On that note, G-Shock has just launched its Spring Collection which feature a very fashionable line of women's watches called the S Series Military Collection ($130).

This new collection draws its inspiration from this seasons runway trends, and easily transitions the modern woman’s day to evening wear. The watches are available in 5 bold colors: Blue with Rose gold, Olive with Rose Gold, White with Gold, Ash Grey and White. The S Series is a game-changer for G-Shock as it elevates the brand into the contemporary fashion space for the female consumer who loves G-SHOCK watches but would prefer a smaller version to wear.
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The S-Series Military Collection embraces the features usually associated with G-SHOCK. Each timepiece is equipped with an auto LED light with afterglow, 4 daily alarms, an hourly time signal, 1/1000 second stopwatch, countdown timer, 48-city world time with 29 time zones and are shock resistant, magnetic resistant and water resistant to 200M. 

The S Series collections are available globally, and are carried at Nordstroms, Macy's, and other major department stores, as well as the G-SHOCK Soho NYC store, and online at www.gshock.com/s_series.