Coterie X Pryma: A Unique Opening
By Tenlie Mourning
September 16, 2016
September 16, 2016
Coterie hosted an opening for their UBM fashion show this Sunday: Coterie X Pryma, attracting a star studded guestlist of buyers, bloggers, and models to the World of McIntosh Townhouse in SoHo. Throughout four floors of fashion, viewers were able to get a look into the curated collections of top designers: Chiara Ferragni, Pas de Calais, Milly, Alexis Bittar, Jill Stuart, Markus Lupfer, Koral, Antiq Batik, M.i.h, Dodo Bar Or and Zadig & Voltaire to name a few. Each floor was themed, allowing guests a sneak peek into what they’ll see at the upcoming Coterie Show.
Aimed at increasing the reach of Coterie beyond the scope of the tradeshow, the event embodied the company’s new vision of events that merge fashion, music, art. Coterie is possibly nodding to the trading confluence of fashion and lifestyle: fashion is not only about clothes anymore. Coterie picked an A+ list of partners, including The Fat Radish, which provided phenomenal catering and service. The headliner of the event was Pryma, a luxury headphones company, that sponsored the listening of the Coterie soundtrack, Volume 6. Another collab that highlights the fusion of fashion and art, listening to the soundtrack was (is) vital to the total Coterie experience. |