UGREEN Wants Your Home to Think for Itself—and Your Phone Charger to Stop Heating Up
By Urban Milan
September 6, 2026
September 6, 2026
UGREEN is making a major push beyond chargers and accessories, unveiling a new local-first AI smart-home ecosystem, a powerful AI hub built around NVIDIA Jetson Thor, and a MagFlow charging lineup that includes the world’s first liquid-cooled Qi2 25W magnetic power bank
UGREEN unveiled its new AIoT ecosystem and MagFlow charging lineup at Gillette Stadium in Massachusetts.
Smart home technology development has mostly been about connecting more and more devices as the years have gone on. UGREEN now wants to make it smarter byunderstanding what is actually happening inside your home. At its Smart Living Launch Event at Gillette Stadium on September 1, UGREEN unveiled HomeAgent, its new AIoT ecosystem designed to bring AI processing, storage, security and smart-home control together locally. At the same event, the company introduced its new MagFlow wireless charging lineup and announced New England Patriots cornerback Christian Gonzalez as its Global Brand Ambassador.
It is a significant shift for UGREEN, which is best known for consumer electronics and charging accessories. The company's new strategy is less about selling another gadget and more about creating an ecosystem in which those gadgets can communicate, understand context and act on behalf of the user.
The Smart Home Is Getting an AI Brain. The centerpiece of UGREEN's new strategy is HomeAgent, a local AI hub designed to serve as the brain of a connected home. Rather than sending everything to the cloud, UGREEN is emphasizing a local-first architecture, allowing files, photos, security footage and supported device activity to be stored and processed within the home.
It is a significant shift for UGREEN, which is best known for consumer electronics and charging accessories. The company's new strategy is less about selling another gadget and more about creating an ecosystem in which those gadgets can communicate, understand context and act on behalf of the user.
The Smart Home Is Getting an AI Brain. The centerpiece of UGREEN's new strategy is HomeAgent, a local AI hub designed to serve as the brain of a connected home. Rather than sending everything to the cloud, UGREEN is emphasizing a local-first architecture, allowing files, photos, security footage and supported device activity to be stored and processed within the home.
UGREEN HomeAgent is designed to combine local storage, AI processing and smart-home control in a single hub.
That could make a difference in how people interact with their smart homes. Instead of simply receiving an alert that a camera detected movement, users could ask Uliya, UGREEN's AI assistant, what happened. HomeAgent can identify people, vehicles, pets and packages, summarize events and enable keyword searches across recorded footage. Users can also create voice notifications—for example, receiving an alert when a package arrives or when a baby starts crying. And because much of the processing happens locally, UGREEN says users can reduce their dependence on cloud storage and avoid monthly storage fees for supported functions. The HomeAgent lineup includes the HA100 and HA100 Pro, while the broader ecosystem includes cameras, smart speakers and UGREEN Gallery smart frames.
Perhaps one of the more interesting ideas behind HomeAgent isn't security at all. UGREEN says its AI can identify meaningful moments in live footage and photo libraries, automatically create highlight videos and surface those moments through UGREEN Gallery LCD Smart Frames. In other words, the same system watching your front door could potentially help preserve the moments you would normally forget.
Perhaps one of the more interesting ideas behind HomeAgent isn't security at all. UGREEN says its AI can identify meaningful moments in live footage and photo libraries, automatically create highlight videos and surface those moments through UGREEN Gallery LCD Smart Frames. In other words, the same system watching your front door could potentially help preserve the moments you would normally forget.
UGREEN is positioning HomeAgent as more than a security system, with AI designed to surface and preserve everyday moments.
That is a much broader vision of the smart home: not just reacting to problems, but actively helping manage information and memories.
HomeAgent also supports Matter, allowing compatible smart-home devices from different manufacturers to work together through a unified local-control system. The more ambitious HA100 Pro is designed for heavier AI workloads, with enhanced recognition, contextual device control and voice-based rule creation.
For users who want substantially more local computing power, UGREEN introduced the MasterAgent MA100. The company's headline specification is eye-catching: the MA100 is powered by NVIDIA Jetson Thor T5000 and delivers up to 2,070 FP4 TFLOPS of local computing power. UGREEN is positioning MasterAgent as a central intelligence layer for an increasingly AI-powered home. Developers will also be able to expand its capabilities by creating packages or "skills" through the developer platform.That could make MasterAgent particularly interesting to enthusiasts and developers who want to run increasingly sophisticated AI models without sending every task to a remote server.
If HomeAgent represents UGREEN's push into AI, MagFlow shows the company is still very serious about solving one of the oldest problems in portable technology: Heat. The headline product is the UGREEN MagFlow Pro Magnetic Power Bank 10000mAh 25W, which UGREEN describes as the world's first liquid-cooled Qi2 25W magnetic power bank. Yes—liquid cooling in a power bank.
HomeAgent also supports Matter, allowing compatible smart-home devices from different manufacturers to work together through a unified local-control system. The more ambitious HA100 Pro is designed for heavier AI workloads, with enhanced recognition, contextual device control and voice-based rule creation.
For users who want substantially more local computing power, UGREEN introduced the MasterAgent MA100. The company's headline specification is eye-catching: the MA100 is powered by NVIDIA Jetson Thor T5000 and delivers up to 2,070 FP4 TFLOPS of local computing power. UGREEN is positioning MasterAgent as a central intelligence layer for an increasingly AI-powered home. Developers will also be able to expand its capabilities by creating packages or "skills" through the developer platform.That could make MasterAgent particularly interesting to enthusiasts and developers who want to run increasingly sophisticated AI models without sending every task to a remote server.
If HomeAgent represents UGREEN's push into AI, MagFlow shows the company is still very serious about solving one of the oldest problems in portable technology: Heat. The headline product is the UGREEN MagFlow Pro Magnetic Power Bank 10000mAh 25W, which UGREEN describes as the world's first liquid-cooled Qi2 25W magnetic power bank. Yes—liquid cooling in a power bank.
UGREEN's MagFlow Pro uses CryoPulse technology and a micro-pump to circulate coolant and pull heat away from key components.
The technology behind it is called CryoPulse. A micro-pump circulates coolant inside the power bank to move heat away from critical components, while a transparent "Cyber Window" lets users see the cooling process in action. That isn't just a gimmick. UGREEN says the active cooling system can keep peak temperatures up to 18°F below an industry benchmark, while reducing temperature rise by up to 44% in its testing. The company tested the product at 77°F using an iPhone 17 Pro Max. UGREEN says the MagFlow Pro can charge an iPhone 17 Pro Max to 50% in 40 minutes. A built-in display shows charging power, battery level, cycle count and cooling status, while UGREEN's Dymondcell 2.0 high-density ATL cells are designed for safety and reliability.
UGREEN isn't stopping at portable charging. The MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand 25W combines Qi2 25W charging with UGREEN's CryoPulse TEC active cooling and an ultra-quiet 15dB fan. It can simultaneously charge an iPhone, Apple Watch and AirPods.
UGREEN isn't stopping at portable charging. The MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand 25W combines Qi2 25W charging with UGREEN's CryoPulse TEC active cooling and an ultra-quiet 15dB fan. It can simultaneously charge an iPhone, Apple Watch and AirPods.
The MagFlow Pro 3-in-1 can charge an iPhone, Apple Watch and AirPods simultaneously while actively managing heat.
UGREEN says its internal testing produced a center charging-surface temperature as low as 51.8°F with active cooling enabled. The company also says an iPhone 17 Pro Max reached 50% charge in 26 minutes under its test conditions. The stand has an adjustable viewing angle and a display that shows charging power and temperature.
For travelers, UGREEN is also introducing the MagFlow 2-in-1 Foldable Magnetic Wireless Charger 25W. It folds into a compact, palm-sized form and doubles as a magnetic phone stand, making it the simplest of the three MagFlow products for travel, bedside tables and work bags.
For travelers, UGREEN is also introducing the MagFlow 2-in-1 Foldable Magnetic Wireless Charger 25W. It folds into a compact, palm-sized form and doubles as a magnetic phone stand, making it the simplest of the three MagFlow products for travel, bedside tables and work bags.
The foldable MagFlow charger is designed to function as both a wireless charger and a compact phone stand.
And UGREEN Just Added an NFL Face to the Brand. The technology launch also came with a major branding move. UGREEN named New England Patriots cornerback Christian Gonzalez its Global Brand Ambassador, expanding its relationship with the Patriots after becoming the team's Official Tech Accessory Partner earlier this year.
New England Patriots cornerback Christian Gonzalez has been named UGREEN's Global Brand Ambassador.
The partnership makes strategic sense for UGREEN's new direction. Gonzalez has built his football career around preparation and anticipation—qualities that mirror the company's pitch for proactive AI. During the NFL season, UGREEN says it will host product experience booths at four Patriots home games at Gillette Stadium, giving fans the opportunity to test products and enter giveaways. The company also plans a Boston-area watch party on December 10 featuring product demonstrations and opportunities to purchase UGREEN products.
The MagFlow lineup is already available for sale:
Pre-orders for the HomeAgent HA100, HA100 Pro and MasterAgent MA100 opened September 3, with deposits starting at $50. UGREEN says early customers can secure a Super Early Bird price at 50% off before the Kickstarter campaign launches on October 27. The interesting part of UGREEN's announcement isn't simply that it has launched another smart-home hub or another wireless charger. It's the direction behind both. With HomeAgent, UGREEN is betting that the next generation of smart homes will rely more heavily on local AI, contextual understanding and proactive assistance rather than simply connecting more devices to the internet. With MagFlow, it's tackling a different limitation: how do you make faster wireless charging without turning the device into a pocket-sized hand warmer? And by putting both launches alongside Christian Gonzalez and the Patriots, UGREEN is clearly trying to move from being known primarily as an accessories company to becoming a much bigger consumer technology brand.
If HomeAgent delivers on its promise, the smart home may eventually stop feeling like a collection of apps and gadgets—and start behaving more like a single system that actually understands what's happening around you. And if MagFlow's liquid cooling works as advertised, the future of wireless charging might literally be cooler. UGREEN is positioning its new AIoT ecosystem and MagFlow lineup as the foundation for its next generation of consumer technology.
Editor's note: Performance figures and temperature claims in this article are based on UGREEN's internal testing and may vary depending on conditions, devices and usage. Local AI functionality, cloud requirements and feature availability may vary by product and region.
The MagFlow lineup is already available for sale:
- UGREEN MagFlow Pro Magnetic Power Bank 10000mAh 25W: $149.99
- UGREEN MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand 25W: $159.99
- UGREEN MagFlow 2-in-1 Foldable Magnetic Wireless Charger 25W: $59.99
Pre-orders for the HomeAgent HA100, HA100 Pro and MasterAgent MA100 opened September 3, with deposits starting at $50. UGREEN says early customers can secure a Super Early Bird price at 50% off before the Kickstarter campaign launches on October 27. The interesting part of UGREEN's announcement isn't simply that it has launched another smart-home hub or another wireless charger. It's the direction behind both. With HomeAgent, UGREEN is betting that the next generation of smart homes will rely more heavily on local AI, contextual understanding and proactive assistance rather than simply connecting more devices to the internet. With MagFlow, it's tackling a different limitation: how do you make faster wireless charging without turning the device into a pocket-sized hand warmer? And by putting both launches alongside Christian Gonzalez and the Patriots, UGREEN is clearly trying to move from being known primarily as an accessories company to becoming a much bigger consumer technology brand.
If HomeAgent delivers on its promise, the smart home may eventually stop feeling like a collection of apps and gadgets—and start behaving more like a single system that actually understands what's happening around you. And if MagFlow's liquid cooling works as advertised, the future of wireless charging might literally be cooler. UGREEN is positioning its new AIoT ecosystem and MagFlow lineup as the foundation for its next generation of consumer technology.
Editor's note: Performance figures and temperature claims in this article are based on UGREEN's internal testing and may vary depending on conditions, devices and usage. Local AI functionality, cloud requirements and feature availability may vary by product and region.